We often use surveys to collect data on user attitudes and sentiment. However, survey creators often do not use best practices or test their surveys, which leads to bad data and inaccurate assumptions about users. Inaccurate assumptions and bad data lead to bad products. This is why it is important to use best practices when designing surveys and creating survey questions, and why it is important to conduct usability testing of surveys before launching.
In this 2-hour workshop, you will learn principles for survey design - both question wording and design on the screen - and you will create your own survey that you can use over and over again in real-world UX research. Jen will share real-world examples from years of survey research across a number of organizations (e.g., the US Census Bureau, National Survey of College Graduates, Nielsen, Facebook, and more), leaving you with a guidebook to create your own surveys and test them. You will also learn the concepts of usability and usability testing and why they are needed for survey research. You will learn practical methods for incorporating iterative user-centered design and testing into the survey development process.
After this workshop, you will:
Understand best practices for designing survey questions and what to avoid
Understand best practices for survey design on the screen
Understand and communicate the value of usability testing surveys
Understand the difference between usability testing, cognitive testing, and field testing
Understand the importance of testing in a similar context of where surveys are completed (e.g., on a busy, distracting train commute)
Design your own surveys - on desktop or mobile - using best practices.
What past students have to say about this workshop:
“Jen is very knowledgable - she knows how to ask the right questions to the students. The course content is very important for both researchers and product designers conducting surveys.”
“Jen has industry experiences from big firms, and it was good to know more about it before stepping into industry. Instead of just theoretical lectures about how to conduct research, knowing from an actual UXR in industry is beneficial.”
This workshop is led by:
Jen Romano, Ph.D. is an award-winning UX Research Leader, with 15+ years experience: in industry, academia and government; as manager, director, and individual contributor; strategist and executor. Jen has made her way through some of the biggest and best UX orgs in the world (Google, Facebook, Instagram, Bridgewater Associates, Principles by Ray Dalio, Fors Marsh Group), speaking, teaching and being a keynote speaker at top UX conferences in the world (e.g., UXPA, WUC, HCII).
With small, instructor-led workshops, courses, and retreats, and personalized 1:1 coaching,
Jen offers ways for people to have renewed confidence and skills to grow as a UX Researcher. Jen teaches graduate-level classes, trains UX professionals, and coaches people who want to up-level their research skills. She is passionate about training the BEST researchers in the world, and this workshop is one of many ways she is accomplishing this mission. She teaches at UC Berkeley and University of Maryland and has published more than 30 articles, chapters, and books, including Usability Testing for Survey Research, Eye Tracking in User Experience Design, and Modern Socio-Technical Perspectives on Privacy.
