Eye tracking is a unique technology that allows User Experience (UX) researchers to study eye movements to better understand how people perceive information. One strength of eye tracking is that it allows researchers to collect feedback passively. Most other methods of evaluation and testing – like interviews and focus groups – involve an interviewer asking about reactions, which can introduce error into the evaluation.
In this 2-hour workshop, learn what eye tracking adds to UX research studies, above and beyond what other typical UX research methods provide. You will learn when it is and is not appropriate to use eye tracking, and typical research behaviors that may get in the way of collecting high quality eye-tracking data. Jen will share real-world examples from her research at Facebook and the US Census Bureau to show where eye tracking has been used to inform design, and she will discuss how eye tracking can uncover insights with special populations, such as older adults.
After this workshop, you will be able to:
Understand and communicate the value of using eye tracking in UX research
Understand when it is (and is not) appropriate to use eye tracking
Understand variables that may contribute to poor eye tracking data collection
Understand how to successfully set up a study that includes eye tracking
Jen Romano, Ph.D. is an Experiential Design Leader, UX Research Strategist (prior Google, Facebook, Instagram), instructor at UC Berkeley Extension, instructor at the University of Maryland, and UXR Coach. Jen teaches graduate-level classes, trains UX professionals, and coaches people who are entering the field. Jen is passionate about training the BEST researchers in the world, and this retreat is one of many ways she is accomplishing this mission.
Jen is an established leader in the UX field: She is the founder of the mentorship program, webinar program, and short course program for the User Experience Professional Association (UXPA) and is a Board Member of the UX Quality Certification Center (UXQCC).
Jen is a published writer, and some of her books include: Modern Socio-Technical Perspectives on Privacy, Usability Testing for Survey Research, Eye Tracking in User Experience Design.
