Eye tracking is a unique technology that allows User Experience (UX) researchers to study eye movements to better understand how people perceive information. One strength of eye tracking is that it allows researchers to collect feedback passively. Most other methods of evaluation and testing – like interviews and focus groups – involve an interviewer asking about reactions, which can introduce error into the evaluation.
In this 2-hour workshop, learn what eye tracking adds to UX research studies, above and beyond what other typical UX research methods provide. You will learn when it is and is not appropriate to use eye tracking, and typical research behaviors that may get in the way of collecting high quality eye-tracking data. Jen will share real-world examples from her research at Facebook and the US Census Bureau to show where eye tracking has been used to inform design, and she will discuss how eye tracking can uncover insights with special populations, such as older adults.
After this workshop, you will be able to:
Understand and communicate the value of using eye tracking in UX research
Understand when it is (and is not) appropriate to use eye tracking
Understand variables that may contribute to poor eye tracking data collection
Understand how to successfully set up a study that includes eye tracking
Jen Romano, Ph.D. is an award-winning UX Research Leader, with 15+ years experience: in industry, academia and government; as manager, director, and individual contributor; strategist and executor. Jen has made her way through some of the biggest and best UX orgs in the world (Google, Facebook, Instagram, Bridgewater Associates, Principles by Ray Dalio, Fors Marsh Group), speaking, teaching and being a keynote speaker at top UX conferences in the world (e.g., UXPA, WUC, HCII).
With small, instructor-led workshops, courses, and retreats, and personalized 1:1 coaching, Jen offers ways for people to have renewed confidence and skills to grow as a UX Researcher. Jen teaches graduate-level classes, trains UX professionals, and coaches people who want to up-level their research skills. She is passionate about training the BEST researchers in the world, and this workshop is one of many ways she is accomplishing this mission. She teaches at UC Berkeley and University of Maryland and has published more than 30 articles, chapters, and books, including Usability Testing for Survey Research, Eye Tracking in User Experience Design, and Modern Socio-Technical Perspectives on Privacy.
