You are looking to expand your understanding of method selection for your current and future projects. Where do you begin? With so many methods to choose from, how do you choose? How do you determine how long the project will take? How do you determine who to recruit, how to recruit, and how many people should be in your study? How do you ensure that the results will lead to change in the business?
In this 3-hour workshop, you will work in small instructor-led groups to determine the best research approaches to solve real industry problems. UX Research experts will guide you through the process of choosing methods and designing studies. You will work in small groups and by yourself with the goal of getting different perspectives about UX Research. You will share your proposed projects and get feedback from peers and industry experts.
Space is limited to 15 people to ensure an optimal learning experience.
After this workshop, you will be able to…
Understand appropriate method selection when planning UXR projects
Focus your UX research appropriately
Ensure business problems match your research plans and that your UX research can answer business questions.
What past students have to say about this workshop:
“Interacting with you during the Research Challenge workshop was a delight. I had fun participating and observing how others in the group brainstormed ideas.”
“Thank you for the great workshop. It was a great way to practice my UXR skills as I go into my new role, and I enjoyed learning from you.”
“Loved it! Working through this as a group was so beneficial. This met my expectations for a short workshop - great value! Everyone was fantastic :) thank you.”
“Preparation, moderation & feedback from real professionals - hats off to Sabrina and Jennifer for a great organized and moderated workshop. The exciting tasks, cordial moderation and constructive feedback created a wonderful framework for the input of the participants.”
Jen Romano, Ph.D. is an award-winning UX Research Leader, with 15+ years experience: in industry, academia and government; as manager, director, and individual contributor; strategist and executor. Jen has made her way through some of the biggest and best UX orgs in the world (Google, Facebook, Instagram, Bridgewater Associates, Principles by Ray Dalio, Fors Marsh Group), speaking, teaching and being a keynote speaker at top UX conferences in the world (e.g., UXPA, WUC, HCII).
With small, instructor-led workshops, courses, and retreats, and personalized 1:1 coaching,
Jen offers ways for people to have renewed confidence and skills to grow as a UX Researcher. Jen teaches graduate-level classes, trains UX professionals, and coaches people who want to up-level their research skills. She is passionate about training the BEST researchers in the world, and this workshop is one of many ways she is accomplishing this mission. She teaches at UC Berkeley and University of Maryland and has published more than 30 articles, chapters, and books, including Usability Testing for Survey Research, Eye Tracking in User Experience Design, and Modern Socio-Technical Perspectives on Privacy.
