In this 2-day course (Jan 23 and 25) , you will get an introduction to usability testing for surveys. Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. A respondent may understand the survey question and response options, but may be unable to select their answer accurately on the small screen of a smartphone. Although there is a growing body of literature on best practices for web surveys and mobile devices, not all design guidelines work equally well for all surveys and all survey populations. In addition, it is clear that the capabilities of computerized surveys are constantly emerging. Examples are the use of images, videos, maps and GPS, interactive features, and mobile devices. As a result, it is critical for researchers to have the necessary tools to evaluate, test, and modify surveys to incorporate user-centered design in an iterative method as part of the survey pretesting process.
This course is part of the University of North Carolina, Odum Institute for Research in Social Sciences.
Date: Jan 23 and 25, 2024
Time: 9:00 AM - 12:30 PM ET
Cost:
UNC Chapel Hill Students: $0, with a $35 deposit to hold your spot (deposit is refundable upon your attendance for at least 66% of the course)
UNC Chapel Hill Faculty/Staff/Postdoc/Resident/Visiting Scholars: $80
Non-UNC Chapel Hill University Student/Employee (must have active university email): $105
Emily Geisen is a Senior Experience Management scientist at Qualtrics. She manages a team of 10 Project Managers in Qualtrics’ Sample Science and Delivery unit. She specializes in improving data quality and reducing respondent burden in web surveys by employing best practices in questionnaire design, visual design, and user experience. She has 17 years of applied experience offering client-focused solutions related to developing and evaluating survey questionnaires, designing methodological research studies, developing sampling designs, user experience, and measuring and reducing nonresponse bias. Prior to Qualtrics, she managed RTI International’s Cognitive/Usability Laboratory and Agile Web Survey group. She coauthored the book Usability Testing for Survey Research with Jennifer Romano. She is currently serving as the Editor-in-Chief of the online journal Survey Practice. Ms. Geisen teaches graduate courses on Questionnaire Design (at the University of North Carolina) and Usability Testing (through the International Program in Survey and Data Science).
Jen Romano, Ph.D. is an Experiential Design Leader, UX Research Strategist (prior Google, Facebook, Instagram), instructor at UC Berkeley Extension, instructor at the University of Maryland, and UXR Coach. Jen teaches graduate-level classes, trains UX professionals, and coaches people who are entering the field. Jen is passionate about training the BEST researchers in the world, and this retreat is one of many ways she is accomplishing this mission.
Jen is an established leader in the UX field: She is the founder of the mentorship program, webinar program, and short course program for the User Experience Professional Association (UXPA) and is a Board Member of the UX Quality Certification Center (UXQCC).
Jen is a published writer, and some of her books include: Modern Socio-Technical Perspectives on Privacy, Usability Testing for Survey Research, Eye Tracking in User Experience Design.
