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Starting a UX Business Workshop

Are you thinking about starting your own UX business or becoming a freelancer?

Are you thinking about going off and having your business ownership/freelance efforts take up all your time or maybe just have it there as a side hustle?

Are you trying to figure out how you can add UX value when you are no longer an in-house employee?

We’ll listen to your background and answer these questions and many more in this 2-hour workshop where 4 successful UX consultants will share how to get started, tips and tricks to be relevant and successful, and rookie mistakes that you should avoid.

Attendees will gain knowledge in:

  • Starting a UX (e.g., research, design, strategy) freelance, coaching, or consultancy business

  • Building your network and brand in order to help keep work flowing

  • Gaining new clients and keeping ones that you have

  • Establishing pricing and contracting standards

  • Teaming up with colleagues and leveraging your peers as subcontractors

Gain knowledge and have a framework to help launch your own independent UX business now or in the future!

Worksheets and/or slides will be shared with attendees.


Date: Tuesday, March 19, 2024

Time: 3:00 - 5:00pm PT | 6:00 - 8:00pm ET

Cost: $200 USD


What past students have to say about this worskhop:

This is an extraordinary group of UX consultants with decades of experience. I highly recommend this workshop.
I really liked the section about whether starting a UX business is for you - things you are confident vs not confident about. Was so helpful to hear about real life experience from 4 pros! I liked that you all answered questions along the way.
I gained insights into real work experiences of UX researchers. I walked away with actionable items, such as networking, and ideas for engagement.
I attended the first one, and it was great!! Highly recommend!

This workshop is led by:

Carol Barnum, Ph.D.

Danielle Cooley

  • Founder & CEO of strategic research firm DGCooley & Co.

  • Past work includes Graco, Pfizer, Mayo Clinic, Hyundai, Sargento Foods & more.

  • Lecturer, Northeastern University

  • Former Lecturer, Brandeis University

  • 20+ years of experience in UX

  • Author on more than 50 publications and presentations

  • DGCooley.com

  • Danielle on LinkedIn

Jen Romano, Ph.D. Applied/Experimental Psychology

  • UX Research Lead and Strategist

  • Part-time consultant for 20+ years; recent convert to full-time consulting

  • Instructor at University of Berkeley Extension and University of Maryland

  • Former Senior UX Research Strategist and Lead at Google

  • Former Director of User Experience Research at Bridgewater Associates

  • Former Senior UX Researcher at Facebook and Instagram

  • Former UXPA President, UXPA Director of Marketing and Communications

  • 20+ years of experience in UX

  • Author of more than 30 articles, chapters, and books, including Usability Testing for Survey Research

  • Speaker, teacher, coach

  • www.romanocog.com

  • Jen on LinkedIn


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March 13

User Research for UX

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April 8

UX Research Methods and Deliverables Short Course